While I’m a big fan of natural skin care—opting to only use only pure and organic oils, hydrosols, and the like in my routine, I tend to slack a bit when it comes to cosmetics. When searching for actually organic and pure makeup, it’s pretty hard to find ones that, well, don’t totally suck. That is until natural beauty experts 100% Pure launched a new line of lipsticks that will blow your mind.
I have to admit, while I’ve been pretty familiar with 100% Pure skin care for some time now, I really didn’t know much about their cosmetics. The brand’s new launch is comprised of nine killer, mega-pigmented shades in a range of berries, reds, oranges, and browns—all pretty universally flattering shades. For having such a matte application, I wasn’t expecting the texture to be so smooth and velvety. Even at the end of the day, my lips felt super hydrated—an unlikely result when wearing a matte lipstick all day.
When you look at the ingredient list, you’ll find that they’re made up solely of natural things you can recognize—a combination of cocoa and shea butters, fruits and fruit extracts, and even rose petals. Who would have known? They actually are 100 percent pure. They even smell like fresh—not artificial—fruit. I could pick up the hints of blueberry and blackberry that are used to create the pigment.
All in all, these are lipsticks that look really good, and that you can actually feel good about using—a true gem in the natural beauty industry. You can snag these up for $29 each at 100PercentPure.com. Click through the gallery below to get a closer look at each shade.