alaia baldwin is forging her own legacy

one strange vine at a time

Photographed by Atisha Paulson

In this day and age, where social media reigns supreme and there are over 3.5 billion Google searches per day, having a famous surname has evolved from being a form of social currency to what seems like a quick-pass to fame. Factor in society's fascination with celebrity children (which we're totally victims to) and suddenly your "news" feeds are oversaturated with the "next big [insert another famous celeb offspring here]." The seeming exception to the rule? Alaia Baldwin.

Yes, the 22-year-old has thousands of followers on Twitter and Vine and may be a model "on da low" (which, no, is not an industry term), but she's doing it all while flying under the radar, but maybe not for long. With a refreshing perspective on body image, a super-cool demeanor, and a strange, fresh outlook on life, we have a sneaking suspicion that big things are in store for Alaia. Whether that means she'll become the industry's next It girl model like her sister Hailey and cousin Ireland, or if she'll take up acting like her father Stephen or uncle Alec, we're not sure—we'll just sit back, "wine til' we die," and watch. 

Click through the gallery to read more about Alaia.