EYE-LEXA

What happens when Alexa Chung teams up with one of the coolest eye makeup brands around? This. We've got a first look of the It Girl's limited edition collection for Eyeko, with a liner that has just the right amount of cheek (that's right, it reads "That's where I draw the line" on the side). According to Chung, it was borne from a crazy schedule: "I am traveling a lot at the moment so the little time I do have for myself I prefer to see friends or catch up on sleep--hence why my regime is super low maintenance." That's where Eyeko comes in; according to the Brit TV host, "I always do my signature cat eye flick and use Eyeko for both liner and mascara." You can shop the liners and mascaras she's been a regular user of here, but for her own liner (as it says on the pen, "Eye do liquid liner," so clearly she's enthusiastic about it), you'll have to wait until it hits stores in November. Check out the liquid liner and Alexa's Polaroids for Eyeko below!