all about alexa
see our favorite it girl star in longchamp's new campaign video!
photo by max vadukul
Set on the scenic shores of Saint Tropez, the video evokes the beach scenes of Jean-Luc Godard's New Wave classic Pierrot le fou as well as the groovy lake-side dance sequence in Wes Anderson's Moonrise Kingdom. Chung is even styled like an Anna Karina-meets-Suzy Bishop heroine in mod short coats and her signature ballet flats. And if you're wondering, "Hey, where does the Sofia Coppola come in?" let me tell you: Coppola's sun-kissed aesthetic can be felt in the cinematography while her American-in-Paris style is perfectly captured by Longchamp's pastel-hued totes and metallic clutches.
So if you need a little style inspiration to kick up your day, look no further than this video. You can bet I'll be playing it on repeat.