This was such an empowering episode! Tyra announced that we had to prepare a business plan for ourselves to help us hone in on our brands and learn how not to be just a model. We must learn to become enterprising and entrepreneurial—or “Fierce-a-preneurs,” as Tyra calls it—if we want to succeed in this industry.
The judging panel for this challenge included the CEO of Drybar, Alli Webb; the CEO of AFI Expertise, Marie-Pier St.Hilaire; Kelly Cutrone, our in-house PR Maven; and, of course, Tyra Banks.
Nowadays social media is propelling businesses and people alike to higher heights. It’s a time where one can transform their talent into brands and their brands into empires. So we models must develop a plan that would utilize all of these things.
Nyle does well presenting his idea about a sign language app. Lacey does alright talking about a book for virginal models who are trying to make it in the modeling world. Devin bombs as he tries to present a fragrance that was not very well-received. But when it was my turn, I was so caught up on the idea of being perfect that I psyched myself out in front of the panel. Yes, I choked a bit, but I really did have a great idea that editing, unfortunately, made seem like I was never able to get out. I really should have just let go during my presentation and let my passion shine through. Mikey, though, excelled as he emerged as the winner of the challenge, scoring himself a hefty $2,500 to use as seed money for his next project. Congrats, Mikey!
After our entrepreneur experiment, we were told that we were heading to the woods to shoot in the dark. Oh, and we were spending the night!? This was going to be interesting.