aro a.k.a. aimée osbourne debuts a new video

the mysterious musician blows us away

Photo courtesy of ARO

You may have watched every episode of the Osbourne family's reality TV show, but unless you're a diehard fan, you may not know that Sharon and Ozzy have a daughter named Aimee. She shied away from cameras, choosing to forge her own life and career without the help of her parents. Yesterday, under the moniker ARO (short for Aimée Rachel Osbourne), the 31-year-old released a music video for her single "Raining Gold." And it's so incredible that it would probably be making its way around the internet even without the discovery of her famous surname.

"I fought it for a long time," she said in a press release. "It's natural to want to rebel against what your parents do. Once I accepted music was my path, I rebelled by wanting to do it my own way. I also didn't think it was respectful to my father's career and creativity to assume that I could jump on the back of all he had worked his entire life for."

Directed by Spencer Susser, co-director of Lana Del Rey's "Summertime Sadness" video, the four-minute clip is as haunting as Aimée's vocals. After some unfortunate, unknown event leaves a gas station overturned, a bloody man crawls through the diner where Aimée is casually sitting at the counter. While the graphics are attention-grabbing, it's the combination of Aimée's sweet and powerful vocals and the slow-moving, pulsating beats that are really spectacular. Portishead, for 2015, y'all.