a$ap rocky’s "everyday" video is the stuff of celebrity nightmares

it’s an episode of ‘behind the music’ told in reverse

Not to get all Seinfeld on you, but what is the deal with creepy hip-hop videos? Seems you can’t lip synch a few bars on camera without being buried alive these days. Not that we’re complaining. 

Case in point: The video for A$AP Rocky’s Mark Ronson-produced slow stunner “Everyday” featuring Rod Stewart and Miguel, shows the rapper as a washed up, obese, and drugged out former star indulging in pills, sex, and bubble baths the way only washed up, obese, and drugged out former stars can. Oh, and if you're wondering whether Rocky gets plastic surgery and drowns in his pool, he totally gets plastic surgery and drowns in his pool. 

It’s a “Hollywood Story” with shades of Michael Jackson, Howard Hughes, and other famous cautionary tales told from end to beginning. Love it.