exploring spring denim's cerulean crush...

According to Pantone, "Tangerine Tango" is the official color for 2012. But if you ask Rag & Bone, they'll tell you that the label's bright turquoise/cerulean- "Bluebird," they call it- is the season's new It hue...and we're going to believe them.

The American designers first debuted the eye-popping shade a few months ago, and since then other retailers have been quick to follow suit. From the splurges to the fast-fashion picks, we've rounded up a collection of identical denim so you don't have to waste time hunting down that covetable color.

Check out our favorites below and give your basic blue jeans a bright new twist.