let's get serious about clothes.

Is fashion an art?

Well, obviously we'd answer with a definitive “YES!”

But regardless of the centuries of evidence, chances are your Dad still refuses to agree a trip to H&M is as culturally stimulating as going to a museum. 

Fortunately, we've found a book to help win your case. Enter Philip Jodidio's Shopping Architecture Now, the latest from Taschen's best-selling architecture series.

 Featuring a hugely impressive range of architects, including David Adjaye, Richard Meier, and Zaha Hadid, this book showcases nearly every important fashion-house, from Hermes to Nike, through a more serious POV.

Our advice: Buy this book for your dad for the holidays, and watch what happens 416 pages later. 

Buy it at Amazon.