Are You Ready For This Jelly? Meet The Glazen Eye Gloss

Butter London launched a shimmery, "wet look" eye color

Glossy eyes have been around for years on the runway, but it’s rare to see this trend incorporated into everyday beauty routines. That’s where Butter London stepped in, creating a “wet look” eye formula with a delectable amount of pigment and glimmer: the Glazen Eye Gloss. 

These new eye colors (that are surely about to become your favorites) are a stunning cross between a gloss and a shadow. They’re so beautifully buildable, you can achieve a range of looks—from a subtle, sheer shimmer to a full-on high-shine metallic. Currently, they’re available in four shades: Bronzed, Frosted, Oil Slick, and Spark, with each being neutral enough to work for every skin type. Each shade is so highly pigmented that they actually completely covered my hand tattoos while I was testing. 

But to be honest, they just feel really cool too. The jelly-like texture glides on like a gel, yet dries almost instantly to a powdery finish that actually stays put.

The winner here would have to be “Oil Slick,” a wildly shimmering brown with a green sparkle that resembles, well, an oil slick. Prepare to master a super sultry cat eye look with an unexpected iridescent shimmer. 

Each Glazen Eye Gloss is available now on ButterLondon.com for $24 a pop, with more colors expected to drop this fall. Click through the gallery below to take a closer look at each shade.