It’s all in the name, right? Well, maybe not when it comes to the California-based eyewear company CRAP. Putting out a quality product since 2009, the brand’s latest addition is no different. Dubbed “The No Wave,” the new sunglasses put a geometric, post-punk twist on the classic keyhole silhouette, and give off a look all its own. To help with its launch, CRAP eyewear put together this little short shot by ex-surf filmmaker Dayten Likness, which showcases the sunglasses through some grainy, old school imagery. Check it out below, and shop the collection HERE.