If you are not already aware, this holiday was originally founded back in 2003 by Freshpair in an effort to shine a light on the “unmentionable” subject of underwear and promote self-confidence. All in all, it’s about being comfortable in your own skin (and your skivvies) and believing in yourself.
In honor of this very special day, we decided to dive deep into all of our favorite brands to find the cutest pairs out there, all for less than 25 bucks. Whether the look you’re going for is sexy, sporty, or just plain comfy, there’s a little something for everyone—thongs, boy shorts, lacy bits, you name it.
We gathered 25 pairs we absolutely love that we think you need to add to your lingerie drawer ASAP. Think of it as our gift to you—an excuse to finally toss those unsightly granny panties, and replace them with something cute (and affordable).
Click through the gallery to check out our favorites of the moment.
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Cosabella, Mesh-Lace Thong, $20, available at Cosabella.
Free People, Sitting Pretty Hipster, $18, available at Free People.
Fluer’t, Lacy Dainties Cheeky, $22, available at Journelle.
Chantelle, Merci Tanga, $24, available at Journelle.
Bluebella, Tala Brief, $8.78, available at Bluebella.