When social media began, it seemed like an ephemeral medium—one where anyone could broadcast their mundane activities by the minute, and instantaneously share a photo that would soon get lost in a feed and forgotten about a few moments later. But if there were ever a testament to the power of human connection, it's the fact that social media has not only made it easier to stay up to date with friends, but also forge new relationships and foster young talent and support. Luckily enough, it has also given the fashion industry some of their freshest new faces, the most fascinating and exciting of which are the Smith siblings.
Between them, the four siblings—Starlie Cheyenne, Daisy Clementine, Pyper America, and Lucky Blue—have garnered over 2.8 million followers on Instagram alone, booked dozens of fashion campaigns, and despite the fact that they have only released one song on iTunes, they've managed to create one of the most promising, hyped family bands in decades, The Atomics. While their close connection is certainly to thank for their meteoric rise, they're utilizing their vastly different personalities to make independent names for themselves. To a casting agent, Starlie, the eldest of the bunch, is the mysterious one; Pyper is the quirky, playful one; Lucky Blue is the guy everyone wants to be friends with; and Daisy is the girl next door.
While the quartet will undoubtedly continue to dominate smartphone screens this year, we have a sneaking suspicion that we'll all be seeing a lot more of Daisy Clementine. Although the 20-year-old, who was the first sibling to be signed at the age of 14, has been a steady fixture in magazines and campaigns, it's about time that she become fashion's most genuine "it" girl.
Ahead, we talk to Daisy about navigating social media, coming of age, the modeling industry, music, and how her family is guiding her through it all.