you’ll never forget empress of’s "standard" video

the latest vid from the critical darling is a simple stunner

If you’ve not listened to rising signer Empress Of’s debut album Me, well then, friend, you are missing out. The critics are just falling in love with the woman also known as Lorely Rodriguez—and with good reason. It’s really required listening for anyone who carries in a tiny torch for Grimes, FKA twigs, or the Dirty Projectors.

Just as stunning, unexpected, and memorable as her music is the new video for her latest single “Standard.” Yeah, it’s simple—the whole thing is just Rodriguez and a bodybuilder posing and getting weirdly real in front of a black matte—but we’ve rarely seen anything like it. Check it out for yourself, and know that whether you dig it or not, you’ll probably never forget it.