On a bright, sunny day in Beantown, I arrive at Lovejoy Wharf on the Charles River, where Converse’s 10-story office building, complete with an adjoining flagship retail store and Converse Rubber Tracks recording studio, is situated. I walk in to find an open atrium with an enormous central staircase, and a grand Chuck Taylor sneaker chandelier that can only be described as #interiordesigngoals. Converse has even curated 22 works of art that are on display throughout the building—not too shabby.
As the first order of business, I meet with Damion Silver, the global design director for Converse All Star, who shows me the inspiration boards. He explains that creating the Chuck II was an overwhelming concept because the original is such a beloved shoe, but the team was up to the challenge of surpassing everyone’s expectations. He hands me a pair of Chuck IIs and I try to point out exactly what I think is different. Not to brag, but this sneakerhead nailed it.