Inside the Super-Cool Converse Headquarters

american all star

Photographed by Bob O'Connor.

Everyone has a Converse story. It sounds like an overstatement, but I do believe it is essentially true. The Converse Chuck Taylor All Star is, for all intents and purposes, the universal shoe (not to mention one of America’s most iconic style staples). A pair of Chucks is among the few sartorial statements shared by people from all walks of life. Recently, I glanced down at the floor while on the NYC subway to spot three other commuters in my immediate vicinity sporting the exact same black All Stars as I was wearing.

So ingrained in our cultural fabric is this sneaker that about 100 million pairs were sold last year—that’s roughly 273,000 pairs every single day. And since its debut in 1917, the iconic shoe has remained largely unchanged...that is, until now. As you might have heard, for the first time in almost 100 years, Converse has updated the legendary Chuck. But purists need not fret: The classic version will still be there, and the new version—dubbed the Chuck II—will keep all of the traditional shoe’s most characteristic features while bettering its build and technology. My reaction? Sign me up! So, when the brand invited me to its new world headquarters in Boston, Massachusetts, to get a private sneak peek of the product and all things Converse, I hopped the next train over.

Click through the gallery to read more about Dani Stahl's adventure at the Converse Headquarters.