blink and you won't miss it.
Our new - but definitely not fleeting - addiction is Maybelline's Falsies mascara, which claims to give the same effect as false eyelashes, without the glue or the hassle. We tried it, and we swear, it really works.
The mascara is slightly more expensive than Maybelline's Great Lash variety, but we'd say it's worth the $8.50 - especially since the tube is jumbo-sized, and should last you a couple of months.
Of course, we're not the only ones onto this miracle tube, so you might want to get it soon. Otherwise, as is the case with all cult cosmetics, you might blink and miss it.