FASHION EAST

david david follows in house of holland's footsteps.

David David has big shoes to fill at Fashion East, having just snagged the spot outgrown by House of Holland. Each season, Fashion East culls buyers and press to the cool side of town to showcase the edgiest of the UK's emergent designers. For the fall 2008 shows this February, both Central Saint Martins grad Louise Grey's trompe l'oeil shifts and Noki designer JJ Hudson's sustainable haute couture are returning to the runway. But what to expect from the new guy?

London artist-cum-designer David Saunders', the man behind David David, first collection for men and women is already selling out at its exclusive London stocklist, Dover Street Market. Geometric patterns in bright, neon colorways are the predominant feature on traditional tailored pieces and modern sportswear—from poplin shirts and purple jumpsuits, to fine-knit sleeveless dresses and satin bomber jackets. His aesthetic screams London, is worn by Agyness Deyn, M.I.A., and Samantha Morton, and fits seamlessly alongside fellow Brit designers (and Fashion East alumni) Henry Holland, Gareth Pugh, and Louise Grey. “What's funny is that I've never really been a huge fashion guy,” he insists. “The reason I started working with geometric patterns was because I always found them quite vulgar within the art world. I never enjoyed abstract art and I was intrigued by how geometry is complemented really well by movement—it's more amplified on clothing.”

Read more about David David in NYLON's February issue, on newsstands Jan. 29.

For more on Fashion East, see fashioneast.co.uk.