FIRST LOOK: MISSGUIDED
exclusive photos of the newest fast fashion brand to hit the scene.
We caught up with Passi who gave us a really good reason to put Missguided on our radar. "We're able to produce the latest catwalk styles and celebrity trends incredibly quickly at affordable prices. Our speed to market is quicker therefore we are able to offer hundreds of new in-style pieces on a weekly basis." So basically, we owe them a giant thank you for not making us wait around for entire year before we can wear our favorite runway trends.
We have the exclusive photos—yes, their US debut is right this minute on our site—which Passi describes "full of attitude." We'd say "it's fully NYLON steeze," which is to be expected considering the company's employee roster ranges from retired rockstars to current fashion bloggers. Dibs on the metallic pleated mini.