When Abel Tesfaye AKA The Weeknd dropped House of Balloons in March of 2011, the effect quite literally sent shockwaves around the globe--as he and his crew leaked images and information about who they were, it was quite clear this was something that was going to make a huge mark. Everything about The Weeknd and his XO organization has a very distinct aesthetic on which they've purposefully engineered and continue to build. The introduction to XO may come via sound or image, but it doesn't take long to see that Tesfaye and Co. are building their own world for those who choose to enter.
The latest project from the XO organization comes in the form of a clothing collection, and today we were the first to receive the corresponding lookbook. The photos were shot by The Weeknd's master lensman Lamar Taylor, who is responsible for all XO-related imagery from the very beginning. True to Weeknd fashion, the models are sexy and the uber-recognizable Tesfaye himself also appears in the gear.
The first delivery of the collection is set to drop February 21 and is comprised of crew neck sweaters, zip-up hoodies, and, sweatpants. This release offers fans the first glimpse at the extensive cut and sew product line that the collective has crafted for 2014. Highlights of Delivery One include camouflage print pockets, specialty heavyweight fleece, and subtle attention to detail. All pieces will be available online exclusively at shop.theweeknd.com. For more information, visit the link or contact email@example.com.