The Science Behind Florence Adepoju's Cosmetics Brand
Meet the founder of MDMflow
Photo by Danny Wonders
When most girls are introduced to the world of beauty, they are taught that it's all skin-deep and don't really explore the research behind the magic. But from a young age, Florence Adepoju was interested in science, including when it came to makeup. Raised in Essex, England, by parents who "praised and championed" her academic achievements, it was when Adepoju got her first job working at a Benefit Cosmetics counter that she started to see the possibilities of doing something that was both scientific and creative.
Adepoju enrolled at London College of Fashion with a focus in Cosmetic Science. Shortly after graduating in 2014, she launched beauty brand MDMflow. Now, the 25-year-old is running her own beauty empire with an aesthetic that pays homage to the bold and beautiful mid-'90s glamour era.
Every product comes in a flashy, bullet-shaped gold tube that practically screams "NOTICE ME!" The names of the bright shades are also tributes to some of Adepoju's hip-hop heroes like Kelis and 2 Chainz. So far, MDMflow is stocked with a luxurious range of lipsticks and mascaras that are available at retailers such as NYLONshop, Nasty Gal, Topshop, and Anthropologie.
We talked to the cosmetic scientist about the process that went into building her brand, what she does to properly manage her time, and how she feels about representation in the beauty industry. Take notes from the interview, below.