florence and the machine's new video is sad, beautiful
for the new song 'st. jude'
A remarkable song like Florence and the Machine's "St. Jude" deserves an equally remarkable video, and the singer along with director Vincent Haycock have pulled it off. Shot in one continuous take, the video follows a rain-soaked Florence Welch as she wanders through a mysterious ancient town, searching for something. A man—her lover—disappears then reappears, carrying Welch in his arms. We'd love to pretend we can decipher the meaning of this cryptic clip, which is a visua continuation of her last video for "What Kind of Man," but instead of trying to interpret it ourselves, why don't we let Haycock take it from here.
"It’s obviously about relationships, but it’s also about Florence traveling through our version of the Divine Comedy," Haycock said. He also described it as "the first layer of Hell." If Hell looks this gorgeous, can we come?
"St. Jude" is the third release off Florence and the Machine's upcoming album, How Big How Blue How Beautiful, which comes out June 2.