this new beauty brand will make your skin glow

fueled by girl power.

photo courtesy of glossier

The fact of the matter is, there are a lot of great beauty brands out there. And if anyone knows that, it's Into The Gloss, the beauty-centric website brainchild of Emily Weiss. Since its inception, the site has profiled the beauty routines of some of our favorite ladies, like Suki Waterhouse, Staz Lindes, and Jenny Slate, emphasizing personalized and personality-centric beauty. Now, ITG is branching into the beauty product market—with its own original line, Glossier. And it's not anything like those other great beauty brands. 

100% girl-powered, Glossier is the first completely digital beauty line in history and will operate based on consumer engagement and interactions, in addition to years of recommendations from your favorite It Girls. That means that you can expect products to fit your needs, interests, and greatest dreams—highly accessible beauty...what a concept! The brand is rolling out batches of products in curated collections, packaged in pink bubble wrap pouches, the first of which focuses on skincare. (So you can finally nail that no makeup makeup look you've been dying to try.)

Peep the awesome products in the gallery and get to know the girls that inspired the brand below.