The Coolest Beach Beauty Looks From Hangout Fest

AKA the cool girl's guide to standing out

Photographed by Nina Westervelt

Some might say the beach is where style goes to die. Those people have to look beyond the swimsuit and cover-ups. The beach is perfect stomping ground for really experimenting with your favorite beauty styles. If you can make your go-to lip work for a day spent under the sun, and possibly in and out of the ocean, you can make it work anywhere.

This year, the Cool Girls came out to play at Alabama's Hangout Fest. They brought dark beauty, mysterious allure, and pastel power. While the street style was more function than form (hey, there are only so many shoes you can wear to dance in while The Weeknd plays a set in the sand), the glam was rich and playful. Candy-colored hair, bright lips, and French braids for days abounded. See for yourself in the gallery below, and, you know, maybe take some notes. Memorial Day is just around the corner, which means beach weather—aka summer—is coming. Prepare accordingly.