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    introducing the first #healthgoth workout video

    the fitness routine created in darkness

    by leila brillson December 17, 2014

    photo by joseph brunk

    Started in the deep corners of Tumblr, raised to prominence by collections like Alexander Wang For H&M, and soundtracked by '80s/'90s industrial and electro, health goth (or #healthgoth, as creator Johnny Love calls it) may be the first post-ironic fitness trend to actually be born, bred, and championed by the Internet. (Oh, and the New York Times. And Diplo.) The whole thing—or movement, if you will—makes a tremendous amount of sense: Everyone needs to stay healthy and care about fitness and exercise, even those who are covered in tattoos and have a penchant for Rick Owens. (Related thought: Is Rick Owens the original health goth? Possibly.)

    Yet, mainstream fitness culture is at least perceived to be one imbued with some serious G/T/L mentalities, and tends to be not-so-welcoming to those of us who are interested in getting ripped and ripping the system. This is, in many ways, the idea behind #healthgoth, which, as Love says, " a movement designed to take back physical fitness from bro culture." Not a bad idea.

    Yet, up until now, #healthgoth has been just an aesthetic and a clothing line, tapping into fitness and infusing it with darkness, and the Chicago-based Johnny Love understands that, without real direction, it might go the way of the fallen internet craze (but perhaps not normcore...). Which is why he has released a manifesto—recorded from what appears to be some underground bunker—as the first of a series of videos that explain a kind of "gym culture 101" for fitness n00bs of any gender, complete with plenty of tongue-in-cheek commentary. Step one: Eat right, especially if you spend all day playing video games/sitting at the computer reading Check out the rest of Johnny's recommendations below.

    Tags: radar, culture
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