everlasting love, meet eternal eyeshadow.

To preserve your makeup's staying power, cheek and lip stains are proven winners, and a strong liquid liner keeps its shape and color for hours. But until recently, there's never been a drugstore product that keeps eyeshadow going through tears, rain, or a pool party cannonball. Our favorite new lip stain is $6. Maybelline's trying to remedy that with their Eye Studio Color Tattoos, which are pots of creamy color stains meant to keep bold eye colors from blinking away. Like Urban Decay's shadow primers (an office cult favorite), they come in earthy, metallic chromes. Like Make Up For Evers brilliant aqua pots, they also have hues like bright purple and beachy blue. The famous "glossy primer." They're all in one place - your local drugstore - this week, retailing for about $6 each. But be warned: This product is for serious color commitments only - these creams are the same color on skin as they are in the jar!