insta files friday: 10 awesome apothecaries

taking beauty au naturale.

We already know what awesome things to expect in our feeds every day: cupcakes, beaches, rad outfits of the day, and baby animals—lots of baby animals. But beauty products on Instagram? That's where the social media platform is seriously lacking.

Even though there's no way to test out the products (unless you've got Willy Wonka's teleport-friendly television), beautiful beauty balms and lotions should totally have a place on Instagram. Whether it's a product's pretty packaging, or the gorgeous array of herbs and flowers that it was made out of, there's a ton of room to gain beauty and DIY inspiration.

We rounded up 10 apothecaries from all over the world that are killing the Instagram game with seriously pretty pics of their natural products and holistic processes, and everything in between. These concoctions and the places where they're made are seriously breathtaking, so scroll through the gallery to check 'em out.