As much as I love snagging a bargain piece at H&M, or stocking up on staples from Zara, there's nothing quite like supporting independent brands and shops.
Thanks to Instagram, I've been able to find the coolest stores for everything from vintage dresses to hand-stitched leather accessories.
View the gallery to check out 11 shop owners who not only have the hottest store offerings, but also totally dominate the Instagram game.
Fair Warning: This could be rough on your wallet.
The artist behind Rifle Paper Co.
(AKA some seriously pretty office supplies
) has a lovely Instagram, filled with sneak peeks of her designs and illustrations, plus rad snapshots from her travels.
The co-founder of Omaha-based shop Hello Holiday
shares behind-the-scenes lookbook photos and killer personal style snaps.
When she's not blogging for Free People, this bohemian babe makes earth-y trinkets for her cool Etsy shop
You'll have one colorful affair while scrolling through the Instagram of Jen Gotch, founder and creative director of sugary sweet accessories brand Ban.do
When you've got an Etsy shop
filled with the coolest illustrations (think pizza, middle fingers, and Cher Horowitz quotes), you've got to have a picture-perfect Instagram to match.
This pink-tressed vixen makes every day life look like a celebration. Oh, and the best part is, she can help you dress the part with her shop, Le Mew Vintage
This snarky illustrator's photo captions are just as amazing as her recluse-friendly shop, Stay Home Club
. Bonus: cat photos galore.
Uncover a well-crafted Instagram with some fine leather goods
to match when you browse Sandi Falconer's feed.
These retro-loving partners-in-crime curate the coolest vintage shop, Rhymes with Orange
, in Winnepeg, Canada. If you're not a local, never fear, they also sell some goodies through the photo platform!