insta files friday: 10 innovative makeup artists

beauty bosses.

photo via @sjblife instagram

They say that beauty is in the eye of the beholder, but it's also in the hands of a select few über-talented makeup artists. With a swipe of mascara or a dramatic contour, we can use makeup to tell a story (see: our alien and '90s-inspired beauty shoots). When you think about it, makeup is just another way we show our confidence and express how we feel.

Cick through the gallery to see our favorite makeup artists on Instagram.

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