g-shock discovers the madcap mode of london's fashion east.
The watches have a similar vibe, with a Hawaiian punch color palette and the word "DOOM" printed across some of the design. (Because nothing says apocalypse, really, like neon pink coconuts.) Meanwhile, London's newest fashion stars at Sibling have stuck to their love of leopard print, plastering G-Shock's iconic plastic straps with mint green animal spots against a plain white face. In our dream outfit, it would go over Christopher Kane's yellow-and-red leopard print cashmere sweater, with a pair of ice-cream-pink skinny jeans on the bottom.
The watches retail for about $400 each, and first hit the display windows at G-Shock East in The Old Truman Brewery, located in London's achingly exciting East End. Those who feel deprived of the full experience because they're somewhere other than Dalston or Shoreditch might consider getting a plain white Baby-G and some paint pens, and decorating their own.
Who knows - it might even be good enough to catch the eye of Fashion East's style scouts when they fill their runway slots next season...
Go to G-Shock's website for more info.