Check Out Joe Jonas' Sugar-Sweet Diesel Campaign

well, obviously

Bright, bright colors. ‘90s stone-washed jeans. Snapchat rainbow vomit (R.I.P.). Yep, pretty much everything in Diesel’s Spring/Summer 2016 photo and video campaign has that Lucky Charms sugary sweetness, including star Joe Jonas (he’s magically delicious). 


Diesel SS16

A photo posted by J O E J O N A S (@joejonas) on

While the Internet-meme heavy motif going on here is a bit tired, the color and charm of this all pretty much saves the day (with some help from the adorably androgynous model Stav Strashko). It’s quite cute. Indeed, it’s cuter than the clothes it’s advertising (which, if we’re honest are just mostly cute).

Just to add a ripple here, some of the more intimate images from the campaign will appear on sexy, sexy sex sites including YouPorn and Pornhub, as well as DTF connections platforms Tinder and, yeah, Grindr. Alas, Jonas' image will not be seen on those dating apps—dang it. 


Image via Diesel.