what is going on in this justin timberlake tequila ad?

as long as he's got his lime and tie

Photo: Courtesy of Sauza 901

Have you ever gazed at Justin Timberlake and thought Man, he’d make one bangin’ lime? No? Well, you’re probably thinking about it now and luckily for you, you don’t have to fantasize about it for too long because there’s a new video of him dressed as a talking citrus fruit. Hey, when life hands you limes…

Anyway, yes, here’s a video of the former *NSYNC member dressed as the aforementioned fruit—though you probably wouldn’t have recognized him if we hadn’t told you. The ad itself is for Sauza 901 tequila (backstory: Timberlake sold his alcohol business 901 to Sauza last year). Now, he’s created an alter ego named Rick "Sour" Vane to help promote the libation that is apparently so smooth one doesn’t need a lime after knocking a shot back. It’s all very odd and weirdly appealing. And for whatever reason, we can’t shake the picture of JT singing “Mirrors” to his lime-self in that mirror scene. And now you probably can’t either. Sorry.

(via Mashable)