first look: lily cole for g-star raw

introducing the brand's newest blue jean babe.

When it comes to choosing campaign faces, G-Star Raw really knows what's up. The denim and lifestyle giant has always been ahead of the game, whether it's showcasing emerging stars in film (Gemma Arterton), dance (ballerina Keenan Kampa), or its newest blue jean baby, Lily Cole.

Announced this week at Art Basel, the model-turned-actress will front company's spring 2014 ads, wearing downtown classics like black denim jackets, perfect white blouses, and, yep, all sorts of denim.

You'll have to stay tuned to see the rest of Cole's G-Star campaign, since it launches next year. But while we wait for this--not to mention, the flame-haired beauty's forthcoming role in the Sarah Silverman comedy Gravy-- get a first look at the ad here.