Lively Is Here To Amp Up Your Lingerie Drawer

Introducing you to your new favorite bra

photo by Kayla Varley, courtesy of Lively

At this point, there are dozens of exquisite lingerie brands to supply you with all the lace and silk creations you could ever imagine. Somehow, though, there aren't really many that have placed as much importance on comfort as they have on style. That's where Lively comes in.

Instead of looking at what's "sexy" with a traditional eye, the new intimates line focuses on what makes women feel empowered and secure in their own skin. Pulling inspiration from activewear, the brand creates relaxed pieces that best fall into the athleisure category; Lively calls it "leisurée." 

"We wanted something that we could live in for 14 hours day, and not compromise on style or comfort," founder Michelle Cordeiro Grant, who previously worked at Victoria's Secret, tells us. "We no longer wanted to choose. So, we wiped the slate clean and just took our time pulling together elements of high style, function, femininity, and comfort that we personally just loved."

The result is elastic band, mesh bralettes, printed T-shirt bras that easily hook into racerbacks, super-cute push-ups, and mesh trim, no-wire options. They're the types of bras that you'll actually want to lounge around in and throw a thin tank or deep-plunging tee over. And, of course, the brand also has matching bikini-style bottoms and thongs to pair each style with. The best part about it all is that it's super affordable—all current bras are $35, and all underwear is $10.

Click through the gallery to see and shop the line.