LOOKBOOK: ALOHA RAG
hit the beach or at least the best dressed list.
Aloha Rag changed all that with their first Hawaiian boutique, which let island girls splurge on The Row and Current / Elliott. But their selection was so good, women around the country started logging into their website, using it as a ShopBop for the minimal-chic set.
Now they release a collection of their own for fall, including hooded blazers, silk blouses, and fur accents. Despite their name, there isn't a bikini in sight...
Visit Aloha Rag online.