LOOKBOOK: ALOHA RAG

    hit the beach or at least the best dressed list.

    by faran krentcil · June 07, 2011
    Thanks to our recent trip with Roxy, we know there are tons of stylish girls in Hawaii.  But until a few years ago, those girls had a hard time getting their hands on emerging labels.  Prada and Gucci may have opened their doors in Waikiki, but if you wanted a Proenza Schouler t-shirt, good luck.

    Aloha Rag changed all that with their first Hawaiian boutique, which let island girls splurge on The Row and Current / Elliott.  But their selection was so good, women around the country started logging into their website, using it as a ShopBop for the minimal-chic set.

    Now they release a collection of their own for fall, including hooded blazers, silk blouses, and fur accents.  Despite their name, there isn't a bikini in sight...

    Visit Aloha Rag online.
    Tags: lookbook, fashion
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