Insight photographed their denim pretty much the same way they photograph everything else - get some cool girls, let them lounge around a pool / tour bus / diner as they normally would, take some candid pictures, hit "publish."
It works because Insight's clothes are casual enough to look real in those situations, but cute enough that you actually notice them, instead of the models' perfectly undone hair. (Okay, we did notice that, too, but still...)
Check out their latest denim lookbook, including some full-on neon yellow signal flare jeans. Hello, summer!