As both a brand and style-setter, VFILES has grown to be a company we all admire. The brand is notable for doing so many different things so well, such as producing a fashion show every season with up-and-coming brands (like Ground Zero, Rushemy Botter, Sanchez-Kane, Song Seoyoon and Alessandro Trincone from this past SS17 season), having an e-commerce and brick and mortar store in New York City, and collaborating with designers and celebrities, like Justin Bieber for his Purpose World Tour. And because behind every amazing brand are some pretty amazing people, we wanted to introduce you to the three talented women at VFILES who are a huge part of running the show. Meet Rox Brown, Danielle Greco and Francisca Magis, who are some of the most important faces and brains behind all the incredible stuff VFILES produces. We got the chance to sit down with them, and, well, can you say #girlsquad goals? Learn more about or new favorite ladies in the gallery below.
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How long have you worked at VFILES? Four years, started as retail manager, then assistant buyer, then head buyer, now brand manager.
What is your favorite thing about working at VFILES? At VFILES the sky is the limit. We can make anything happen and anything is a go. No idea is too ridiculous. I love that I get to have my hands in everything from fashion to music to video programming, to even hosting my own show. Its also amazing getting to work with some much young talent from our platfrom.
What is your favorite brand VFILES carries? I am a huge Undercover fan. Jun Takahashi can do no wrong. High Japanese street fashion is definitely ahead of the game and also always really rocker at its root. Never been to Tokyo but it's on my list.
Describe your style: I have this image of me in LAX airport in a Bam Margera element hoodie from like 2004, Louis Vuitton luggage but the Stephen Sprouse graf collection and fab Dior sunglasses—GALLIANO Dior strictly. OH, and glitter always LOTS of glitter. So a skater Paris Hilton from The Simple Life era.
If you could only wear one outfit for the rest of your life what would it be? Like a Spitfire sweatsuit, CKY trucker hat, Nike Uptempos, lots of gold jewelry, and red glitter eyeshadow.
Do you feel the opportunities for you have grown since working at VFILES? My life is my work, which is VFILES. Practically 24 hours a day I am on my email. I have met amazing young talent from our platform who inspire me everyday. I travel all over the world. I get to watch my wildest dreams and ideas physically come together in front of me all because of VFILES and our CEO Julie Anne Quay, the ring leader to our crazy world here.
Name your top 5 places to eat in NYC? Chinese food: Fortune Cookie Chinese on Manhatten Ave in brooklyn is fire. Grandma Roses in Brooklyn has FIRE mozzarella sticks. Lil Frankie's in the East Village has the best RIGATONI you'll ever eat. I love La Esquiña's tortilla soup. McDonalds hashbrowns... this one you can actually find in many cities globally.
How long have you worked at VFILES? Just over a year.
What is your favorite thing about working at VFILES? Our team—we're definitely a family over here.
What is your favorite brand VFILES carries? Undercover at the moment.
Describe your style: Mall rat
If you could only wear one outfit for the rest of your life what would it be? XL band tee, black pants, and Acne Donna boots or a pair of Vans Old Skools.
Do you feel the opportunities for you have grown since working at VFILES? Definitely. VFILES has given me the opportunity to work with amazing young creatives on a daily basis. It's an inspiring place to be.
Name your top 5 places to eat in NYC? Kiki's for bomb Greek food, Commodore strictly for the nachos, Kings Co Imperial for Chinese, Juice Press when I'm being healthy, and for the best NYC slice of pizza? Pizza Suprema.
What trends are you looking forward to this season? I'm looking forward to seeing more women in menswear and men in womenswear. I'm happy young girls today can see it's fine to dress in baggy clothing if that makes you feel good and vice versa. Anything goes.