Last year, Coach teamed up with style bloggers like Krystal Simpson to make bags - and gain insight into a new group of shoppers. (You might remember that Simpson's cross-body purse was the first Coach had ever done without a logo, and also the first to use fringe. It sold out in three days and was photographed - almost constantly - on Kate Hudson and Lykke Li.)
Now Coach pairs with the artist James Nares, whose work explores the ideas of weightlessness and gravity. To that end, each bag comes with a colored ribbon of pulsing paint. (You can get black, green, pink, red, or blue.) Much like Nash's usual art bases, these bags are canvas, but with leather bottoms and handles. They're sewn together with a single seam "so as not to interrupt the artwork," according to coach. And each bag comes numbered and signed by Nares.
The totes debut this Friday at select Coach stores and on Coach.com. They retail for $798 - far cheaper than an actual James Nares piece - but if you'd rather hold out for a pair of artist-approved shoes instead, call Jimmy Choo. They've paired with artist Rob Pruitt for Fall, using his color-drenched prints of pandas and kisses on a limited-edition range hitting shelves this November.