introducing your new favorite makeup palette
the nylon x memebox sweet 16 collab
If it seems like we're all drowning in a sea of nude eyeshadow and "natural" contour sticks, well, you're not far off. And while we love a glimmering brown look, we've grown a little weary. So while working on our Sweet 16 issue, we contacted one of our favorite Korean beauty brands, Memebox, to collaborate on a vibrant makeup palette. Gathering inspiration from some of our most of-the-moment cover stars, we created eight original shades (under the direction of our senior beauty editor Jade Taylor and e-commerce assistant Blake Vulgamott): a shimmering opalescent rose wash ("The Moment"), a matte white ("Lilo"), a glittering olive ("Mary-Kate"), a deep red ("Mischa"), a sparkling copper ("Lana"), an eye-capturing hazel ("Paris"), a bluish-brown ("Nicole"), and a highly pigmented hot pink ("Sweet 16"). Each color is specifically designed to be your go-to palette—you know, the one you throw in your bag and can use to take you from day to night in a pinch.
Scroll down to see three super-fun looks we created—The Party Girl, The New Smokey Eye, and the New-Age Grunge. With a step-by-step tutorial by makeup artist Michael Chua, you can recreate each look yourself. So go ahead, pick up a palette here and, if you feel so inclined, crash some Sweet 16s.
The Party Girl
Prime eyelids with a wash of concealer as a base, and to cancel out any redness, follow by a dusting of translucent powder all over. Gently pat on NYLON’s signature hot pink shade in “Sweet 16," a beautiful bright matte pink on the lid up to the crease. Blend the edges out with a fluffy blending brush, then pick up “The Moment," a gorgeous shimmering champagne pink and continue to blend, taking the color just past the crease, creating a beautiful halo of contrasting texture.
Line the lower lash line with a white eyeliner pencil, followed by patting on “Lilo,” a fresh matte white to further brighten and soften the liner.
Curl lashes and apply mascara to both top and bottom lashes.
Complement your work with a natural flushed cheek, a pink gloss, and a groomed brow.
The New Smokey Eye
Prime the eye with a wash of concealer and a dusting of loose translucent powder. Using an eyeshadow brush, lay down “Mary Kate," a sparkly olive on the inner third of the eyes, then pat a little "Lana," a gorgeous antique gold all over the lid before accentuating the outer “V” of the eyes with “Nicole," a multi-dimensional blue-hued brown. Take the color slightly into the outer third of the crease for a little definition and then blend outwards into a cat eye shape. Using a pencil brush, run a little “Lana” along the lower lashline for a wash of color and a touch of definition while keeping the eye open and bright.
Curl lashes and apply mascara to top and bottom lashes.
Brush through brows and lightly fill in where needed and brush through once more for a defined but natural looking shape.
Line and fill in lips with a berry wine color and finish off the look with a complementary cheek color.
Using a fluffy blending brush like a MAC 217 or Bdellium Tools 776, deposit “Mischa,” a grungy rust color along the top and bottom lash lines, then blend and buff all over the eyelid, past the crease for a diffused, lived in look. Use the same brush without picking up anymore eyeshadow and blend out the lower lash line as well. To create a little more interest, use a flat shadow brush or your finger and dab a little “Paris,” an expensive-looking hazel to the middle of the upper lid.
Apply generous amount of mascara to top and bottom lashes. A little clumping works, as the look is meant to look effortless and lived in.
A little brow gel brushed through the brows upwards helps accentuate fullness and give a rebellious “perfectly imperfect” effect.
Apply a soft gray-toned contour cream in the cheek hollows and a lipstick or lip stain to complete the look.