Hello Kitty just got the cutest collaboration ever

hello vinca

Cutesy-cool accessory brand Vinca USA just partnered up with Sanrio to create the Hello Kitty collab you didn’t even know you needed.

Vinca was started by designer Amanda Dimova with the aim of making people feel “cute, friendly, approachable, and huggable.” She lives in search of what she calls the “squee” (“the feeling when you see something so cute or cool your eyes widen and you must take it home”), and her lifelong love of Hello Kitty is completely apparent in Vinca’s new accessory line. The collection features both recognizable Hello Kitty faces and more subtle HK allusions (think bow details and silhouettes).

Flip through the gallery to check out some super-sweet Hello Kitty fashions, and shop more of the accessories here at NYLONshop.