When in Austin, Play With Pop


Photographed by Jay Tovar.

Austin, Texas likes to keep it weird. We, also, like to keep it weird. So, throwing a massive party down at SXSW is, like, a no-brainer. With the help of Clinique, we took over Cheer Up Charlies for the SXstyle party for the books (and epic launch for Clinique's new interactive website). Terez, an NYC-based activewear brand known for its brightly colored prints, created a photo moment that gave party-goers a cool backdrop for photos, and Clinique was on-site for beauty touch-ups using Pop Lip Colour. (Who doesn't like to play with pop?) Emmieshouse kept spirits alive, between sets by Kloe and Zara Larsson, before Smallpools took us home with an explosive finale set. SXSW is all about discovery and there were many great, wonderful, and weird things to discover at our SXstyle party. See for yourself in the gallery ahead.