pepsi “live for now” capsule

Fusing fashion, art, and culture into a one of a kind collection...


Building off its 2014 football campaign, Pepsi has partnered with six brands and six artists, all in an effort to bring forth its inaugural “Live For Now” capsule.
Spanning across the realms of apparel, accessories, electronics, and skateboards, the one of a kind collection boasts vibrant colors and distinctive artwork that take center stage on pieces from designers that include Original Penguin by Munsingwear, B&O Play, Gents, Goodlife, Del Toro, and SHUT. Boasting everything from shoes to shirts to swim trunks, not to mention the assortment of headphones and hats, the collection masterfully unifies the latest in fashion, culture, and art.
View a few select number of pieces above and be sure to check out the capsule in its entirety HERE.
Additionally, shop the collection at Bloomingdale’s in the U.S., Colette in Paris, and Liberty in London.