candy darling

lea seydoux + imaginary flowers = prada's newest scent.

photo by jade taylor
After making its rounds in the fashion and beauty worlds, respectively, Prada's debut "Candy" scent became an instant cult classic overnight, with the alluring Lea Seydoux serving as the face of the fragrance. Soon after, the brand expanded with a scent called "Candy L'eau", with keeping girl-crush Seydoux as the face of the fragrance.

Now, the brand has just introduced its third scent called "Candy Florale", a potion that blossoms with lush and powdery notes, and yeah--just to clarify--Seydoux is still on board, which, by the way, is not hard to explain why: Seydoux is the ultimate fantasy--a mix of gracefulness, edginess, and mysteriousness--everything the Prada Candy brand exudes.

The Candy Florale scent in particular was evolved from "the concept of an imaginary flower", seen on the packaging and throughout the campaign (shot by Steven Meisel)--while the juice contains notes of sparkling cedrat, bouquet of cosmos, caramel, and white musk. Appropriately, the fragrance is wrapped inside a pink and white pastel dream bottle, the perfect addition to any ladies vanity table.