Rashida Jones' '"Flip And Rewind'' Video Is '90s Bliss
If you grew up in the ‘90s (or believe yourself to be a ‘90s kid at heart), get ready to cozy up to Rashida Jones' new music video like a warm blanket. In the “Flip and Rewind” video—the song she recorded for Boss Selection, a project from producer Sunny Levine—Jones respectfully pays homage to some of the most classic hip-hop and R&B videos from a decade that often gets a lot of love, but not as much respect as it should within in music's pantheon of cool.
"The inspiration for the video that Will [McCormack] and I directed was to try to evoke the feeling of the Nineties, but not in a mocking way,” Jones told Rolling Stone. "I think for you and I both, it’s such an important time musically, emotionally and psychologically. Every part of us formed during the Nineties, and we took all of the quintessential R&B videos from the Nineties and did our best to recreate them."
Jones' reverence for the era is evident in every frame, and boy is it contagious. From the TLC and Boyz II Men references, all the way down to the Tevin Campbell and Jermaine Dupri cameos, this is the bet 90s video we've seen since, well, the 90s. Watch above.