Reformation Just Dropped It's Largest Bridal Collection Ever, And We Are Obsessed

Eco-friendly brides-to-be, eat your heart out!

Photo courtesy of Reformation

Are you a blushing bride-to-be or preparing to attend your 18th wedding of the year? If so, our favorite environmentally conscious fashion brand Reformation has some exciting news for you: their largest-ever bridal collection is here, just in time for all of those end-of-summer nuptials coming up.

Their fall collection, named The Dress Made You Do It, is all about falling in love—with your dress. “We don’t recommend getting married just because you’ve fallen in love with the perfect wedding dress. But who are we to judge?” says the brand’s press release.

In addition to wedding dresses, the brand’s offering is comprised of a number of “second wedding dresses”—you know, a dress that offers a little more wiggle room for some post-nuptials dancing (preferably not in white, so you won’t see those pesky wine and wedding cake stains)—as well as plenty of bridesmaid and wedding attendee dresses.

While the collection may technically be for fall, there are plenty of airy, whimsical pieces that you can wear right now that are appropriate for weddings through December. From fluttering, draped off-the-shoulder gowns to silk mini dresses in a range of whites, pastels, jewel tones, and florals, there’s something for everyone, for every bridal occasion—whether you’re walking down the aisle or dancing with the flower girl.

The Dress Made You Do It launched today in-stores and online at, with prices ranging from $198 to $588. As always, each piece is produced responsibly, using sustainable fabrics and creating less environmental impact. 

Click through the gallery below to take a closer look at some of the stunning new pieces, and get ready to start dreaming of your wedding—whether you have a spouse in mind or not.