Take one look at any street style roundup and you’re bound to see some sort of Adidas logo staring back at you. The brand is having a moment, and we’ve got Rita Ora to thank: Her first collection with Adidas Originals was a knockout in terms of quality, design, and timelessness. Now she's gone and done it again, and bringing it to PacSun.
Dubbed the Adidas Originals by Rita Ora “White Smoke” pack, this is the newest installment to her #unstoppable collections with the sportswear brand. It’s evident Ora’s had her hand in designing the six-piece, grayscale collection which features ready-to-wear and athletic wear items and a sneaker. Try and not picture her rocking those graphic shorts and tee in London or New York City.
Where her previous collection packed a punch with pops of color, the “White Smoke” collection shines with a monochromatic colorway. Plus, it’s affordable.
Beginning May 1, select PacSun stores and PacSun.com will sell the collection with prices starting at $30. Talk about bringing fashion to the people. Check out the lookbook ahead to see for yourself why the new Adidas Originals by Rita Ora collection will never, ever let you down.