rumer willis and demi moore are identical twins now

according to this photo

photo by Kevin Winter / Getty Images

The physical similarities between Rumer Willis and her mom Demi Moore have always been apparent, but yesterday Willis basically transformed them into clones with one very mesmerizing Instagram photo. Wearing identical jumpsuits, glasses, and with their long black hair styled in the exact same way, Willis and Moore look like a science experiment gone terribly right. 

Willis, who is experiencing a surge in popularity after winning Dancing With the Stars, captioned the photo with, "That moment when you realize you are actually becoming your mother #twinning #imnotmad." Willis has gone on record—most recently as a guest of The Howard Stern Show—about struggling with profound insecurities regarding her looks when she was younger, so we're glad to see that at 25 years old, she seems to be brimming with confidence. 



That moment when you realize you actually are becoming your mother #twinning #imnotmad

A photo posted by Rumer Willis (@ruelarue) on