SELFIE ESTEEM

makeup that will make your selfies.

If you follow us on Instagram, you already know what you can expect to find on our feed; we're always posting the craziness that goes on in our fashion closet, close-up shots at the best concerts, the newest nail polish colors that land on our desks, and, of course, the occasional Baked by Melissa cupcake spread. But our personal accounts are another story. If you search @RebeccaWDavis, @SaliHoffman, or @RaySiegel--expect to find some selfies. We're not ashamed to admit that we love a good digital self portrait. As fun as it is to see what your friends are eating for lunch or how cute their dog is, some of the best feeds are all about the selfie shot. At this point, we're pros--300,000 followers don't come overnight---so we know all of the right angles, filters, and lighting tricks to ensure that we're putting our best self faces forward. But achieving that cannot be done without the right makeup.

We've rounded up the best shine-eliminating foundations and powders, the best lip stains, plus makeup that's selfie guru approved--like Cara Delevingne's YSL mascara and Rihanna's own Ruby Woo lipstick. So to kick off our Instagram-obsessed May issue, take a look at our favorite Insta-improving products, then switch your iPhone camera to selfie mode and let your solo photoshoot begin.