Up until now, Shamir Bailey has resided on the fringes of pop music. His impressive debut album, Ratchet, has dominated the playlists of cool kid enclaves across America, but mainstream success has eluded the Las Vegas native. But after his infectious performance of the unapologetic banger "On the Regular" last night on The Late Show With Stephen Colbert, that's about to change. In the illustrious words of The Notorious B.I.G.: if you don't know, now you know.
Watch Shamir's moment above.