prime time

    beauty assistant-approved: smashbox's new 24 hour shadow primer is a game-changer!

    by jade taylor · April 28, 2014

    all photos by beth garrabrant

    As NYLON's Beauty Assistant, I'm constantly (like, asked questions by co-workers, friends, family, and--not to exaggerate--almost everyone I meet, about all things beauty-related. ("How do I apply liquid eyeliner?", "What's the best moisturizer with SPF?", "My hair is frizzy, should I be using oil?", to name a few.) But hands down, the one question I'm asked most is, "How do I get my eye makeup to last all day without creasing or melting off?" To answer your conundrum, let me first start by saying I have hit the beauty jackpot by discovering the holy-grail, miracle, savior product to end all products, and I'm so stoked to share it with all of you: Smashbox's Photo Finish 24 Hour Shadow Primer!

    Anybody in the beauty world will tell you the secret to long-lasting, flawless makeup is a primer, but finding the right one (that actually works) is often an uphill battle of trial-and-error. In addition to my awesome job, I also lucked out in the genetics department with big, round eyes that are a dream for applying shadow and liner, so I know all too well what works and what doesn't. To prove my love for Smashbox's 24 Hour Shadow Primer, I enlisted my best friend (who just so happens to be NYLON's Bookings Director), Beth Garrabrant, to hangout and take photos of me from 9 AM until the wee hours of the night to document how well my eye makeup held up using the aforementioned primer.

    See the results for yourself and scroll through our gallery to see a day-in-the-life of me, myself, and my eye makeup!

    *This post is sponsored by Smashbox
    Tags: beauty, smashbox
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