sofia coppola has a new fashion-centric short film series
for gap's "dress normal" campaign.
Unrequited love, girls slamming it at pinball, Jonnie Ray karaoke, and overbearing families are all, apparently, Sofia Coppola’s vision of the holidays (ours involves a lot more pumpkin pie!). Or at least it seems that way based on her super sweet four-part Gap short film/ad series for FW '14 holidays.
In the vignettes, Coppola forgoes her usual hazy dreamworld and depressed, alluring characters. Instead, the shorts revolve around charming stories as part of Gap’s “Dress Normal” campaign, encouraging us to stop trying to dress for anyone but ourselves. Each ad ends with the tagline "You don't have to get them to give them Gap" and is set to a signature Coppola soundtrack: "I Got Stripes” by Johnny Cash, "I'm Not Ready for Love” by The Promise, “Cry” by Johnnie Ray, and “Deep Down” performed by Hazel and the Jolly Boys. Hey Sofia, can we be invited to the Coppola holiday bash, please?